![](http://swan.community/wp-content/uploads/2021/03/swan-scaled.jpg)
Secure Web Addressability Network (SWAN)
Try these example publishers.
Everyone wants enhanced transparency & accountability of the data processing associated with web activity.
People
- Enhanced transparency and ease of understanding
- Persist personalization choices - addresses consent fatigue
- Enable right to be forgotten
Publisher
- Effective engagement
- Optimize advertising yield
- Ensure others do not appropriate publisher brand or data
Marketer
- Optimize cross-publisher effectiveness
- Ensure publishers deliver what marketers purchased
![](https://raw.githubusercontent.com/SWAN-community/swan/main/images/swan.512.pxls.100.dpi.png)
SWAN is the project that combines SWIft and OWID to provide a powerful advertising network.
![](https://raw.githubusercontent.com/SWAN-community/swift/main/images/swift.512.pxls.100.dpi.png)
SWIft enables information to be shared across domains on any web browser.
![](https://raw.githubusercontent.com/SWAN-community/owid/main/images/owl.512.pxls.100.dpi.png)
Open Web ID schema provides cryptographically verifiable identifiers to support audit and provide a trusted network of suppliers.